Signature Luxury Travel & Style takes the title

Australia's highest circulated audited travel magazine

 
Signature Luxury Travel & Style volume 31

In accordance with the Audited Media of Australia Association (AMAA) Circulations Audit Board (CAB) data released Friday 23 November 2018 for period ended September 2018, Signature Luxury Travel & Style is now Australia's highest audited circulated travel magazine with a figure of 31,513 copies per issue.

At Signature Luxury Travel & Style, we believe being audited is an imperative resource to verify our distribution figure and channels to our advertisers.

Signature Luxury Travel & Style has cemented itself as the leader in the luxury travel magazine sector and now the travel magazine industry as a whole. We have achieved this through our unique distribution strategy and channels adopted in a market that has seen dropping retail magazine sales globally.

We pioneered our unique distribution strategy, which includes positioning where our key target market – and thus our advertisers' key markets – are in a position to relax and consume print media. This includes placement in leading five-star hotel and resort rooms across Australia and the Asia Pacific region and airline lounges, including Qantas Chairman's Lounge, First Class Lounge and Business Class Lounges.

In addition to this, readers will find copies of Signature for their perusal in private cars and limousines, private clubs, spas, yacht clubs, polo clubs and luxury car dealerships and service centres including Maserati, Aston Martin, Bentley, Lamborghini, Audi and Rolls-Royce, as well as select travel agencies for luxury advisors and their key clients.

Cathy Wagstaff, Publisher and Editor-in-Chief of Signature Luxury Travel & Style,says, “An audited figure is critical for advertisers, marketers and media agencies in today's publishing environment. Transparency verifies a magazine's reach and builds trust in its credibility.”

“AMAA industry research has confirmed that independent audit of circulation almost doubles the trust factor in a media brand … 8 in 10 marketers and media agencies [agree] that they prioritise media channels that supply transparent, audited data. Accordingly, 9 in 10 agreed that trust increases their willingness to commit spend,” says Josanne Ryan, CEO of AMAA. “The AMAA congratulates all the publishers who commit to transparency and accountability through being audited under the CAB audit rules and releasing publicly audited data.”.

About Signature Luxury Travel & Style

Signature Luxury Travel & Style has been inspiring the lifestyle of our readers with bespoke travel experiences for over nine years.

Signature is a sophisticated magazine supported with growing digital channels. Through targeted distribution and strategic alliances, we reach Australia's most affluent demographic. Our discerning readers are looking for quality in every aspect of their lives. To this end, we cover more than just travel. Our pages feature bespoke jewellery, haute couture, watches from the finest brands, supercars and yachts that are marvels of engineering, collectible wines and spirits, stunning home design, the finest beauty products and gourmet experiences. Indeed, if a product is the most luxurious of its kind, you're sure to find it in the pages of Signature Luxury Travel & Style magazine.

About the Audited Media Association of Australia

Ever since advertisers first called for greater scrutiny of publishers' circulation claims in the early 1930s, the Audited Media Association of Australia (AMAA), has built a range of audit services to meet the needs of the media industry.

Since 1957, the CAB has been providing advertisers, marketers and media buyers with verified distribution data, delivering credibility to the media industry. Members that use the data include advertisers, advertising agencies, research companies, stockbrokers and leading financial institutions.

 
Samantha Rowntree